Monday, December 6, 2010

QUESTION 8

8) Watch the first part (at least) of Mouse Trapped 2010 and Mickey Mouse Monopoly, and explain USING SPECIFIC ELEMENTS FROM THE FILMS how they are good examples of the different approaches of political economy and cultural studies. Define each approach briefly, and CITE GROSSBERG’S ARTICLE IN YOUR RESPONSE. (100-150 words)

Political economy is the way in which politics and the economy relate to each other. "Cultural matters only as a commodity and an ideological tool of manipulation."(Grossberg, 631) The make culture seem important as one of the most important cooperations with their timeless movies and being known for creating magic for families. Although this is quite the opposite. While the cost of living increases the pay from Disney to cast members remains the same which serves as the main factor of workers being near the poverty line, barely able to feed families. They also spoke of how much Disney was loved worldwide, Disney is a big example of globalization and is represented in many different countries, because it has the image of being so loved and innocent it is hard to change the wrong that they are doing. Even if people did leave the jobs they love, they could be replaced by younger workers, being the largest employer in Central Florida and especially in this economy and the circle starts again.
Cultural studies focuses on critical methods for the analysis, interpretation and criticism of culture in order to look into society. "Cultural studies emphasizes the complexity and contradictions not only within culture, but in the relation between people, culture and power." (Grossberg, 631) Disney is seen as being an important part of American culture, therefore these cast members will work at the place they love, doing what the love even though they are not being treated fairly. Disney gets away with this treatment by ignoring these types of problems, allowing the spectacle of innocence that never needs to be questioned.

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