Monday, December 6, 2010

QUESTION 11


11) Find two critical texts from the semester (at least two weeks apart), and discuss how they relate to or expand the argument of your overall topic for the semester, drawing on a specific advertisement you did NOT discuss in your papers (250-300 words).



This advertisement is a celebration of female sexuality and empowerment, it shows that women can have curves and still be athletic and sexy. The ad discusses the sexualization of all female athletes. Had this been an advertisement with a male sports figure it would contain stats, assertions about being intense and strong, and have a close up of his abs or arms.
My overall topic for this semester was "female athletes". The articles that i feel relate best with this are Candianian as possible by Bodroghkozy and Laurie Ouellette's "Inventing the cosmo girl". In the fact that they both deal with a Lecanian construction of an other.
Ouellette shows us that girl-style and how it ties in with the American dream, both of which transcendence from class roles as well as sexual ones. It seems that the ways that females get ahead is by being sexualized and this was evident with the multiple references to Cosmo articles about how to look to catch the attention of men in higher positions whom they are working for. Many females desire sexual attention without being degraded. In terms of female athletes, stereotypes exist men often do not watch female sports and often when they do it is to creep on females with their friends. Bodroghkozy's article discusses how Canadians see themsleves through an American lens. Female athletes have a similar lens in the sense of seeing themselves through the eyes of men in general. Female athletes must always be cognizant of how they look and appera while playing. They cannot be too good, strong, intense, aggressive, cocky, or even fit.
As with the advertisement above, there seems to be a sense of empowerment for women similar to Rosie the Riveter poster.

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