QUESTION 7

7) Explain how the following video, How To Make Your Breasts Look Bigger, is both an appropriation and reappropriation of sexual signifiers, and discuss the implications of the film from both perspectives (i.e., the appropriation and reappropriation of sexual signifiers from early pornography) (100-150 words).

Reappropriation is the way in which a someone or a group reclaims, while appropriation is an element of cultural expression of one group by another. The first person who comes to mind is Marilyn Monroe, the female in the video is reappropriating Marilyn in the way that the female seems helpless and innocent with her sexual innuendo. She seems to need the super manly plumber to come and save her which has also been reappropriation. The use of the fan is also one this is seen in making the female look sexulized is a appropriation of females at a photoshot or music video. She is also willing to do anything to get his attention which has been reappropriated, as now it we can see examples of women dressed as nurses and men making the phone call. There is also the apprioation of her sprinkling food over her face, and the cheesy sexual innuendoes. Another sexual signifer the way in which the female happens to do everything in slow motion, much like the female that would run down baywatch beach and the come hither facial expressions she makes while doing so.