Bettie Boop was one of the original cartoon superstars, who was battling for cartoon stardom in the 80's. Although some disproved and therefore the daring and adult nature of the Betty Boop cartoons led to their downfall. Mickey, whose adventures had already had a childlike innocence remained unchanged, and he went of to rule the cartoon empire. She was also clearly Jewish, just like her creators. Eighty years later, there’s still never been a Jewish Disney character. This is an example of how co-operations attempt to create the perfect Utopia, through different groups there seems to be a selection what the feel will be the next big thing, these attributes may be appropriated and re-appropriated through time.
From Fejes, we notice Gay and Lesbian groups emerging as an economical subjects, defined as a market niche who are seen as being upscale high spending consumers, who will buy the latest fashions. Being homosexual was not socially accepted but after this men in particular where seen as stylist and there came the appropriation of the work heterosexual in order to sell.
Ghosh's article showed us that the US is incorporating Indian fashion and their making it their own own e.g. vogue cover that is typically westernized fashion. Indian people have been marginalized but their culture has be glorified. Schor talked about how as consumers we would bid for luxury rather than comfort, this is a widespread aspiration, consumption reproduces class inequalities and power but is a common trend.
The media often creates a construction of what is means to be something, like if you are rich you should own this, if you are an athlete you should look like this. Corporate ownership of media productions and distribution affects society in this way.
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