6) By drawing on the articles on the exotic and globalization from class, discuss the following advertisement: http://www.youtube.com/watch?v=wIZCtDJtFPw (100-150 words).
Conor is displayed as the only white person in the advertisement in India, he has obviously learned the language in a order to communicate with the locals. Exoticism is the idea of the orient or what is means to be from a culture. Exoticism is evident several times in the advertisement, an example of this is his first meeting a Indian male. To greet him he puts his hands together and bows, this is something that is related to the idea of the orient and is more evident in China/Japan. Ghosh talked of social cliques which are used and he rides and elephant and wears the traditional Indian male dress. As it develops he is speaking English to the Indian women, which shows his acceptance within the culture. Although, the materials he had been striving for from India come straight back to the USA and he continues with his life. In terms of globalization this relates to the ways culture becomes more intergrated through global networks of communication, and through the American express advert American culture is accepted into Indian culture through a business deal.
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